HEAD OF GREAT BIG STORY
Journalism is very facts-first. Journalism is the reporting on the ‘what’ and the ‘how’. Storytelling leans in on the ‘who’ and the ‘why?’
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OCTOBER 2nd, 2019
Courtney Coupe is the head of Great Big Story, a cinematic storytelling company from CNN. Since it launched in 2015, Great Big Story has produced countless mini-documentaries, primarily distributed on Youtube. Courtney discusses how Great Big Story has honed its brand, why she thinks certain stories go viral, and why GBS turns down 80% of incoming pitches, even from its own producers.